How to Design Landing Pages for Paid Search

Let’s be truthful, websites are often designed to be more beautiful than functional. That’s a hindrance for paid search ads. When a user visits a website, they may be looking for information, wanting to make a purchase or comparing you to other companies. Whereas those who visit a landing page have a different objective. The question really is, what makes these landing pages distinctive?

How to Design Email Templates, So That We Can Slice Them

Coding email templates is not as straightforward as coding a website. However, by keeping in mind these few dos and don'ts, you'll be able to design new exciting email templates.

A Project Brief Story

There's more than one way to write a design brief. But if you provide a well-thought out project brief to an award-winning crew, you'll be on track to put your future site on the blockbuster list.

Shop Like a Gamer - Gamification and eCommerce UX

Gamification, that is applying game principles and elements in non-game contexts, has been quite a thing for some time in the web design and UX industry, and most probably it's here to stay. Even those of us who are not regular gamers can spot certain patterns and methods and use them successfully in creative projects.

Differences Between 3 Types of Responsive Layouts

Nowadays a significant number of people surf the Web using tablets or smartphones. Responsive websites have become the standard, not only to provide a higher level of user comfort, but also to improve SEO.

We Love a Well-Briefed Design - And You Should, Too

Imagine the following scene - a sad, hunched figure is leaning by a desk. The face of this individual is dimly lit by the slightly ghastly, bluish light of a laptop's panel. This is not a happy individual...