There's more than one way to write a design brief. But if you provide a well-thought out project brief to an award-winning crew, you'll be on track to put your future site on the blockbuster list.
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Gamification, that is applying game principles and elements in non-game contexts, has been quite a thing for some time in the web design and UX industry, and most probably it's here to stay. Even those of us who are not regular gamers can spot certain patterns and methods and use them successfully in creative projects.